I’ve been working in advertising agencies since 2000

Married since 2010.
And a proud father to an incredible boy since 2017.
I play all these roles the best I can —

while still finding time for a few passions:

Judo, cinema, economics… and sharks.
If this mix doesn’t sound like a wild MidJourney prompt, let’s talk.

I might have a thing or two to share —

about cage diving with sharks, landing the perfect ippon,

or getting my kid to bed before 8 PM (the ultimate challenge)
Citizenship

Brazilian / Italian
  ...................................................................
/ / / Work Experience
....................................................................
Art Director
2000 – 2002 — Leo Burnett
2002 – 2004 — Film course in Chicago/USA
2004 – 2009 — NeoGama/BBH, São Paulo

Senior Art Director
2010– 2011 — Africa/DDB
2012 – 2017 — Moma advertising, São Paulo
2017 – 2019— LewLara/TBWA
          
Creative & Design Director
2019 – 2021 — Cheil / Brazil  (In_house Samsung)
Art Director /.Creative Director — Freelancer
2021 – 2022  — Betec / São Paulo
Creative Director / Head of Content
2022 – 2024  — Abille (In_house  SportingBet)
Independent Creative  –  Consultant / Own clients 
2024 – Current moment
..............................................................
/ / / Main clients
.............................................................
Fiat, Mitsubish, Kia Motors, Mercedes-Benz, Nissan, Harley-Davidson
Unilevers (Omo, Surf, Ala) P&G (Ace) Itaú and 
Bradesco (the two largest private banks in Brazil), 
Banco do Brasil (our national bank) Kellogg’s, JBS, Friboi, 
Mcdonalds Diageo (Black/Red/Blue Label), White Horse
Mtv, O Globo (Brazilian newspaper) Samsung

Contact:
+ (55) 11 97258 5900
baraldi13@gmail.com
Instagram: @fabiobaraldi 


............................................................
/ / / Main Recognition:
............................................................
The Weaste Measure:
Cannes 2019 Design - Shortlist
NY Festivals 2020 Design - 
Gold NY Festivals 2020 Design - 
Bronze LIA 2019 Design - 
Silver LIA 2019 Design - Silver

Wave Festival 2019 Design - Grand Prix

Wave Festival 2019 Design - Gold

Wave Festival 2019 Design - 
Silver Wave Festival 2019 Brand Experience - 
Bronze Wave Festival 2019 PR - Bronze 
El Ojo de Iberoamérica 2019 Design - 
Gold El Ojo de Iberoamérica 2019 Sustainable - 
Silver El Ojo de Iberoamérica 2019 Brand Experience - 
Silver Clio Awards 2019 PR - Shortlist 
Colunistas 2020 Design - Silver

CANNES / PRESS
Silver – Press – Umbro / Soccer goal Silver 
Silver – Poster – Umbro / Soccer goal 
Shortlist – Press – Adesf / Organs 
Shortlist – Poster – Adesf / Organs 
Shortlist – Poster – Abramet / Sheep 
Shorlist – Direct – The Test Ride 
Shorlist – Design – The Waste Measure 

EL OJO
Gold - Package Design - The Waste Measure 
Gold – Mobile – Audio Chords

WAVE FESTIVAL 
Grand Prix – Design – The Weaste Measure 
Gold – Design – The Weaste Measure 
Silver – Media – QLED TV Weather Report 
Silver – Design – The Weaste Measure 
Silver – Radio & Audio – Audio Chords 
Silver – Direct – The Test Ride 
Bronze – Media – QLED TV Weather Report 
Bronze – Brand Experience & Activation – The Weaste Measure 
Bronze – PR – The Weaste Measure Bronze – Digital – Audio Chords 
Bronze – Outdoor – The Test Ride 
Shortlist – Mobile – Audio Chords 
Shortlist – Digital Craft – Audio Chords 
Shortlist – Brand Experience and Activation – Audio Chords 
Shortlist – Branded Content and Entertainment – Audio Chords 
​​​​​​​
CLIO AWARDS 
Ouro – Digital/Mobile – Audio Chords 
Silver – Press – Adesf / Organs 
Bronze – Poster – Adesf / Organs Plus - 2x
Silver -  3x Bronze / Press & Poster history 
ANJ (Brazilian Newspaper Association)  
Grand Prix – Adesf / Organs 
LÜZER'S ARCHIVE 16 - publications - Press history

LONDON INTERNATIONAL AWARDS - LIA 
Silver – Sustainable Design – The Waste Measure 
Silver – Package Design – The Waste Measure 
Bronze – Mobile – Audio Chords NEW YORK FESTIVAL
Bronze – Activation & Engagement, Mobile – Audio Chords 
Shortlist – Radio & Audio, Technology – Audio Chords 
Shortlist – Radio & Audio, Social/Environmental – Audio Chords 

ONE SHOW 
Merit – Branded Entertainment – Audio Chords 
Shortlist – Mobile – Audio Chords Merit – Press campaign  – Adesf / Organs

CLIO AWARDS 
Ouro – Digital/Mobile – Audio Chords 
Silver – Press – Adesf / Organs 
Bronze – Poster – Adesf / Organs Plus 
ANJ (Brazilian Newspaper Association)   
Grand Prix – Adesf / Organs

LÜZER'S ARCHIVE 16 - publications

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