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Replacing the Traditional Weather Report Format, the Host Simply Asked the QLED TV.
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Breaking away from the conventional weather forecast, the host simply asked the QLED TV for the weather update. For the
very first time, an AI took center stage, delivering the weather report live on one of the country’s most-watched news
programs — a groundbreaking moment that showcased the future of technology in everyday life.
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/ / Client: Samsung
Agency: Cheil Brazil
Role: Creative Director, Art Direction, Design
@2025_Version
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