..........................................................................................................................................................................
It’s easier to save water when you can see how much you’re wasting.
...........................................................................................................................................................................
Thirty-five million Brazilians still lack access to clean drinking water. Meanwhile, those who do often have no idea how much they waste every day
So, on World Water Day, Greenpeople decided to make water waste visible — in a simple, powerful way. They launched a special edition of water
bottles, not measured in liters or milliliters, but labeled with everyday situations that typically lead to waste.The bottles were distributed at
Greenpeople stores and sent to influencers and media outlets, sparking a broader conversation and putting water waste at the center of public
awareness.
...............................................................
/ / / Client: Greenpeople
_Agency: Cheil Brazil
_Role: Creative Director.
_@2025_Version
..............................................................
