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Fight for It / SportingBet
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“Fight for It” was a bold and unapologetic campaign created for Sportingbet, placing the brand right at the heart of fight culture.
Starring MMA legends Fabrício Werdum, Wanderlei Silva, and Lyoto Machida — three of the sport’s most iconic and respected global
figures — the campaign celebrated the mindset of those who never back down, in the ring or in life.By aligning with these
warriors, Sportingbet didn’t just sponsor the fight — it became part of it.
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/ / / Client: SportingBet
Agency: SportingBet / house agency
Role: Creative Director, Art Direction, Design
@2025_Version
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