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Fiat Rethink Your Concepts – Phase 01
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Fiat had recently faced a period of consumer rejection, despite its evolution as a brand. To turn the tide, this campaign was crafted
to challenge outdated perceptions and invite consumers to rethink what Fiat represents. The result? Fiat not only shifted
the narrative but also became the market leader in Brazil following the campaign’s launch.
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/ / / Client: Fiat
Agency: Leo Burnett
Role: Art Direction, Design, Concept
@2025_Version
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