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A Harley-Davidson Test Ride — The Way It Should Be.
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We gave potential riders more than just a chance to test a Harley-Davidson motorcycle — we gave them a taste of the brand’s true spirit.
The experience went beyond the engine and the road; it captured the freedom, attitude, and lifestyle Harley stands for.The idea
resonated so strongly, it became a benchmark for Harley-Davidson’s 2017 North American pitch.
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/ / / Client: Harley-Davidson
Agency: Moma Advertising
Role: Art Direction, Design, Conceptc
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