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The End of the Black Screen.
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With Ambient Mode on Samsung QLED TVs, the era of the blank, lifeless screen became a thing of the past.To bring this bold statement to life, we
staged a disruptive moment during one of the country’s most-watched news programs — simulating a sudden glitch that turned off the TV and left
nothing but a cold, empty black screen dominating the living room An awkward silence. A visual void. And then, the message: with Samsung, the black
screen is no longer part of your décor. Ambient Mode transforms your TV into art, design, or whatever you want it to be — even when it's off.
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/ / / Client: Samsung
Agency: Cheil Brazil
Role: Creative Director, Art Direction
@2025_Version
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