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Emotions for Strong Hearts – Guerreiro
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sharing in the thrill of experiencing the tournament once again after 36 long years. For an entire generation, this was more than just a game — it was
a historic moment. The country's absence from the World Cup for over three decades had left a deep void in the hearts of its people. But now, with the
national team back on the world stage, the excitement and anticipation were palpable. Watching the games on a Samsung QLED TV, Guerrero not only
celebrated Peru's return to the tournament but also highlighted the emotional connection that football has with a nation that waited so long for this
moment of pride.
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/ / / Client: Samsung
_Agency: Cheil Brazil.
_Role: Creative Director, Art Direction, Design
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/ / / Phase 2 _ Emotions for Strong Hearts / Real stories.
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