audiocords
Samsung developed a technology that helps visually impaired people to earn to play guitar
without the need for braille, allowing them keeping both hands on the guitar for the first time.
A voice guide keeps up with the musicand dictates the exact moment in with the chord
take place and need to be played.
…. ROLE: CD/AD
FULL CREDIT AT THE END
///// case
>>>>> visual ID / design
>>>>> OOH with guide voice 100% accessible
real test ride
A Harley-Davidson Test Ride as It Should Be Done.
We gave potential buyers a chance to experience not only the Harley-Davidson
bikes. But also the Harley-Davidson spirit. The idea became the brand’s
benchmark for their 2017 North American pitch.
…. ROLE: AD
FULL CREDIT AT THE END
weather report
Instead of the traditional way to report the weather,
now the host just asks the QLED TV A.I. voice assistant.
…. ROLE: CD
FULL CREDIT AT THE END
For the first time ever, an A.I. reported the weather in one
of the most important news channel in the country.
///// case
the waste measure
Water bottles not measured in liters or ml, but by
a new unit of measurement: everyday waste.
…. ROLE: CD/AD
FULL CREDIT AT THE END
///// case
>>>>> visual ID
>>>>> bottle design
>>>>> The bottles were sent to influencers and the media.
>>>>> Website
Emotion for strong hearts
During the World Cup, a webseries that tells
real stories of how TV, and football, played an important
role in the lives of fans across Latin America.
…. ROLE: CD/AD
FULL CREDIT AT THE END
///// film
In Peru, we invited the great football idol, Paolo Guerrero,
to watch the World Cup on a QLED TV and share the emotion of watching a World Cup
after 36 years that the country did not participate in the World Cup.
>>>>> graphic design
During the World Cup, a webseries that tells
real stories of how TV, and football, played an important
role in the lives of fans across Latin America.
>>>>> EPISODE 1: UNFORGETTABLE EMOTION
Not even Alzheimer’s could end the love for football
that Alejandro and his grandfather shared since he was a little boy.
/// — EPISODE 2: CAUGHT IN THE ACT —
José’s father didn’t let him go watch his team’s game at the stadium. But that didn’t stop him at all.
/// EPISODE 3: MEMORABLE BIRTHDA
A birthday that started badly, but thanks to football, ended in the best way possible.
/// — EPISODE 4: A GIRL IN LOVE WITH FOOTBALL —
A girl who didn’t let prejudice get in the way of her love for football.
kill the sheep project
In this 360* campaign, the brand’s traditional character, the sheep,
that symbolizes the symptoms of the flu, will be pursued and hunted in
a relaxed way by the tests that reinforce the differentials of the anti-flu.
…. ROLE: AD
FULL CREDIT AT THE END
>>>>> 3D/ the sheep
>>>>> Film
>>>>> Film
digital literacy
300 people who used digital to sign, used
Samsung technology to become literate. They learned to read
and write and also made their first post on social media.
…. ROLE: CD
FULL CREDIT AT THE END
///// case
>>>>> videocase
>>>>> design /// 300 stories were turned into a book.
>>>>> After becoming literate, the stories of each one were written about their own
digital and transformed into an exhibition.
uncommented violence
As the narrators commented on the number of fouls, they
also commented on the number of women who suffered domestic
violence up to that same point in the game.
…. ROLE: CD/AD
FULL CREDIT AT THE END
///// case
fighters // Sportingbet
“For what’s worth fighting for” is the campaign for
Sportingbet, online betting site. The campaign stars MMA (mixed martial arts)
champions Fabricio Werdum, Wanderlei Silva and Lyoto Machida.
One of the biggest MMA names in the world.
…. ROLE: CD/AD
FULL CREDIT AT THE END
///// film
In Peru, we invited the great football idol, Paolo Guerrero,
to watch the World Cup on a QLED TV and share the emotion of watching a World Cup
after 36 years that the country did not participate in the World Cup.
>>>>> graphic design
>>>>> graphic design
the end of the black screen
With the QLED TV Ambient Mode, Samsung stated
the end of the black screen in your home decoration.
So, we took an exclusive break on one of the most watched news show
and faked a glitch that turned off the TV, leaving only
that weird black screen in the middle of the room.
…. ROLE: CD
FULL CREDIT AT THE END
>>>>> videocase
>>>>> videocase
>>>>> videocase
rell
Here is a small short list of some campaigns that I like.
One of them is the Review Concepts campaign for Fiat. One of the most important
campaigns in the automaker’s history in Brazil.
